As a UI designer, I chose to design the ecommerce website Queen’s Landing with a background color of Geyser (#DDE4E7) because it is a soft and neutral color that provides a clean and elegant look for the website.

The image of a woman smiling with a bag in her hand in the center of the hero section emphasizes the shopping and purchasing aspect of the website, while the bold text “Winter Collection” and “Shop Now” encourages users to take action and browse the products.

The font choice of Roboto Serif adds a touch of elegance and sophistication to the overall design.