I chose the color scheme of dark gray and yellow for this ride sharing app website to create a sense of professionalism and reliability. The dark gray represents sophistication and trustworthiness, while the yellow adds warmth and friendliness.

Additionally, I incorporated an image of a classic car on the hero shot to evoke a sense of nostalgia and elegance, which aligns with the overall theme of trust and reliability. I also used a map in the background on the hero shot to give users a sense of the scope and reach of our service, which helps to visualize the areas in which our service is available and gives an idea of where users can expect to travel with our app.

All these design choices are intended to create a sense of trust and reliability for users while also highlighting the high-end nature of our service.